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Internet Advertising Weekly Review: Sept 19, 2008 The stock market is crashing and it looks like we are smack dab in the middle of a financial crisis. The stock market collapsed this week, fueled by a bankruptcy by Lehman Brothers, the 4th largest bank in the US, in addition to a federal bailout of AIG, the worlds largest insurer. This is on top of ongoing labor concerns, with Hewlett Packard laying off over 24000 workers. Plus, thats on top of the current housing meltdown weve experienced over the past year or so. Not good. Businesses are likely to put off any new or increased advertising going forward and may even look to scale back in these times of uncertainty. The next 3 months will prove how well online advertising can weather really poor economic conditions. Also this week in Internet Marketing, The World Association of Newspapers, which represents over 18000 newspapers, said the planned Google-Yahoo! deal should not be allowed because of antitrust concerns. This comes after last week’s concern expressed by the ANA, which represents over 400 companies and 9000 brands. Googles CEO said that much of the negative publicity aimed at the proposed partnership has been stirred up by Microsoft, saying, “We’re quite certain that Microsoft is busy helping people get upset about things. The Microsoft, Google War rages on. Just today, Yahoo! Launched a redesigned homepage, the most heavily trafficked site on the Web, but initially made it available to just 1% of its users. It …

Internet Advertising Weekly Review: Sept 19, 2008 The stock market is crashing and it looks like we are smack dab in the middle of a financial crisis. The stock market collapsed this week, fueled by a bankruptcy by Lehman Brothers, the 4th largest bank in the US, in addition to a federal bailout of AIG, the worlds largest insurer. This is on top of ongoing labor concerns, with Hewlett Packard laying off over 24000 workers. Plus, thats on top of the current housing meltdown weve experienced over the past year or so. Not good. Businesses are likely to put off any new or increased advertising going forward and may even look to scale back in these times of uncertainty. The next 3 months will prove how well online advertising can weather really poor economic conditions. Also this week in Internet Marketing, The World Association of Newspapers, which represents over 18000 newspapers, said the planned Google-Yahoo! deal should not be allowed because of antitrust concerns. This comes after last week’s concern expressed by the ANA, which represents over 400 companies and 9000 brands. Googles CEO said that much of the negative publicity aimed at the proposed partnership has been stirred up by Microsoft, saying, “We’re quite certain that Microsoft is busy helping people get upset about things. The Microsoft, Google War rages on. Just today, Yahoo! Launched a redesigned homepage, the most heavily trafficked site on the Web, but initially made it available to just 1% of its users. It …