The report in Lintas Media Guide 2008 studied a comprehensive analysis of media spends and buys in 2007. The report included analysis about various media like television, print, radio, Internet, cinema and outdoor. According to the study, the total ad spends reached Rs. 17,356 crore in 2007 and it is growing by a mere 3.5 per cent as compared to 2006. However, the Internet ad spends grew by 43 per cent as compared to 2006 and it touched Rs. 215 crore. Now you can see a clear picture as what an Internet advertising agency is contributing.

These agencies have devised certain tools which are proving to be an excellent medium for brand promotion and brand awareness. Moreover, these Internet advertising agencies are providing total online marketing solutions to advertisers and publishers. These agencies provide consultancy in the different fields of the Internet marketing like search engine optimization, banner ads, e-mail marketing etc.

However, a question may arise as why Internet advertising agencies are achieving success in a country like India. The answer is many folded but a straight answer would be because India is an emerging Internet hub. Currently the country has about 40 million active internet users. There are increasing number of households with computers and growing awareness of the Internet as a tool for empowerment. The internet users are using the medium for doing buying and selling also. The online shopping habit is developing here by leaps and bounds and so is the Indian online advertising industry.

On the other hand, there is a common perception that Internet penetration is restricted to the only affluent urban class people in India. But the things are not the same because of several one time non-communication applications such as exam results and e-ticketing. These services have encouraged the less affluent to get on to the Internet and they are using it in a huge way. Also, there are certain initiatives to be taken such as the National e-Governance Plan (NeGP) which is likely to increase Internet use amongst the lower SECs in the next couple of years.

These facts and figures are encouraging many companies to promote their brands online and they are using it for the purpose. It won’t be an exaggeration, if we say that brand India is going online and Internet advertising agency is playing a considerable role in it.

Advertising is going through a massive change in the India and it is contributing huge revenue in the economy. It is adapting itself with the latest trends of the global advertising businesses. The world of advertisement is changing very fast all over the world. Moreover, Internet marketing is the latest buzzword and industries are learning new techniques of promoting brands, services and products. India has great possibilities for Internet advertising agencies because till now there are 46 million Internet users present in India among whom 32 million are active users.

Now, question may arise that what these Internet users do over the Internet. They use the Internet for communication, entertainment, information search, and shopping. Now, this is not a surprising fact as why India has confronted a 300% growth of IT/ITES industry over the year 2000 and 10% growth over the last year. India is doing a lot of experiments as far as internet is concerned and the government is also recognizing this fact that is why the year 2007 has been declared as the Broadband year. Various industries are taking benefits from this huge growth of Internet and advertisement industry is not an exception. Moreover, online advertising agency in India is also developing day by day.

Various companies, publishers and individuals are utilizing the Internet advertising agency for different purposes. They are using it for creating general brand awareness, brand promotion and for attracting quality traffic to their websites. These agencies provide total online advertising solutions and digital marketing solutions. It has been estimated that till 2011 Internet advertising will become the largest medium of advertising and to achieve this target these agencies are working very hard.

Moreover, Internet advertising agency helps in making your banner ads which are one of the latest online advertising tools. You can choose different sizes of banners with different backgrounds and effects. The agency gives you freedom so that you can change the banner text to suite your choice and also you can upload JPEG, PNG, GIF and BMP images in your banner ads. Various companies in India have become popular after launching their banner ads and the most recent example may be yatra.com.

In addition to the banner ads you also can use various other interactive tools for the online advertisement and companies are utilizing these tools in India through the Internet advertising agencies.